Let say you have a 2 year old website that sells pet supplies; you have fantastic content, good products, daily search traffic visitors and 100 links going to your site. Sound like this is a website that google would be favourable to give a high rank to…. just one catch…. where are your links coming from?
A few short years ago this wouldn’t have mattered so much. This link count was god and relevance was like the long lost 11th commandment.
Things are different now. Relevance has assumed the thrown. If you have 100 links to you pet site but 98 of the are about volleyball or salsa dancing then you are not going to be rewarded with high ranking. Even if the salsa sites are huge authority sites with 1000’s of people visiting daily. I mean, don’t get me wrong, they will pass some juice, but you would be much better off getting a link from a lower powered site that was selling dog food.
Just a quit hitter to keep you all in the SEO loop.
While the amount of content your site has is very important, even more important is the relevance of that content. If the content of a site is based on one main theme (e.g. industry, product, service) then a search engine will understand which terms it could or should rank it for. If a website is populated with content covering a number of different themes there is no focus, and search engines will struggle to give it rankings.
A good SEO consultant help to advise you on how relevant your content is and the best way to grow this to show search engines how relevant to your audience your website really is.
Whilst in bound links from other websites are important in search engine optimisation, a more important factor is to get links that are really theme and topic relevant. Search engines understand that if a site which is relevant to your industry or area of interest links to you then the content in your site is likely to ne relevant, interesting and useful.
An Expert SEO will help you source the most relevant links from websites which not only compliment the content on your site, but also help to grow your site’s strength.
When a website has authority on a subject it is viewed by search engines to be more relevant to a searchers needs. It is visited regularly, gains links from other sites and is mentioned when a certain topic is mentioned. The by-product of this is that it is more likely to be listed higher in the search engines for core keywords and phrases which may not even appear frequently in the site.
Authority cannot just be given to a site, rather it has to be gained. Factors that contribute to gaining authority include:
Typically sites with authority have a domain that has been in existence for some time and has earned trust from the search engines.
Any site which hopes to gain and grow authority needs to provide rich and relevant information to visitors. Content for content’s sake is not the way forward, this has to be information that people refer to, link to and provides people with the answers they need.
To start building authority for your website you need to:
- Gain useful in-bound links from a number of different sources including:
- Social Media
- Press Releases
- Niche Sites
- Provide rich, relevant content
- Focus on one theme and related topics
Atelier SEO will work with you from the start of your SEO project to help you build a website that can grow and grow in authority.